Voice of Colorado
Colorado is a unique state–one with majestic landscapes, breathtaking views and a spirit unlike any other. So when we began thinking of how to evolve the current, highly successful “Come to Life” campaign for the Colorado Tourism Office, we wanted to capture and share that unparalleled spirit in an inspiring way. The result? A campaign that speaks to you–literally.
Called the “Voice of Colorado,” this campaign excites you, challenges you, encourages curiosity and invites you to explore. We took the first person approach to give the state a distinct personality–one that touches on all different emotions to build tension and express the depth of feelings one can have while on vacation here.
The campaign ranked among the top 10% in the U.S. for ROI and campaign effectiveness. It brought in nearly 85 million visitors who spend $20.9 billion, which generated a record $1.28 billion in state and local taxes. Colorado.com attracted nearly 10 million sessions and was the #1 most-visited state website in the U.S. Social media engagement grew by 27%.
AD: Lindsey Mills
We went even deeper with the characters in each of our spots: unveiling what makes Colorado so special to them.
You’ve heard the rumors, the crazy conspiracies and wacky theories surrounding the Denver Airport.
So when they asked us to create a campaign surrounding their 4-year construction project, we decided it was time to bring these theories to light. This campaign decorated the walls of the airport, received a whole lot of press (like here, here, here and here) encouraged a few selfies, and even inspired a few crazies to make some YouTube videos about it.
All of the signs led to a landing page where you could simultaneously learn about the conspiracies and the construction.
To date, there have been nearly 200 local, national and international publications covering the campaign. It has generated over 700 million impressions, valued at over $8 million.
Awards:
The Denver Fifty 2018
District ADDY Award: Silver
Visible Wireless Presents: Connecticus
The year was 2020 and the vibes were at an all time low. We all needed an extra holiday to cheer us up. So we created one.
Visible’s Connecticus was all about bringing people together, even if we couldn’t be together. It was a celebration of calls, texts and random “thinking of you”s.
For one week, each day we introduced new traditions via social. These were traditions like GIF giving, the Bluetooth Fairy, CELL-ebrations, and more.
Team: Kelley Bode, Libby Dean
To launch our new holiday, we put a spin on a classic. The lyrics hinted at the new traditions we’d be rolling out in the coming week.
We created digital cards people could fill out and share with one another.
It wouldn’t be a true holiday without a feast, right? So we invented some festive new dishes to share (virtually, of course).
We encouraged people to leave their bad phone habits behind.
Instead of dollars under your pillow, this blue(tooth) fairy gives you prizes.
We invited our followers to “unwrap” GIFS for a chance to win a prize.
The Colorado Tourism Office (CTO) knew it was time for a fresh winter message. The old tagline, “America’s Best Skiing,” just wasn’t cutting it. It felt flat and didn’t fully capture what makes Colorado winters so special.
So, with input from the ski industry and winter destinations, we set out to create a new, inspiring rallying cry. We gathered destination and resort leaders, listened to their insights, and brainstormed what makes Colorado winters unique.
The result? “Snow’s Perfect State.” In just three words, it perfectly captures the magic of Colorado winters, leaving room for all the ways this season makes us feel truly alive.
AD: Lindsey Mills
This campaign pokes fun at the fact that we all tend to spoil ourselves, stress-out and overdo it during the holiday season. Since these indulgences can lead to heartburn, Nexium 24HR is here to offer complete protection, no matter what your “holiday self” tends to be.
ADDYs Winner: Best Copywriting, Best Branded Content for Online
AD: Pippa White
We created an online quiz users could take to figure out their "self." The videos were the results.
We created a music video featuring all 10 of our personas.
Lutron's luxury lighting solutions are unlike any other. They seamlessly transform your home to fit the time of day, occasion, or your mood.
The ask was to create a video script that accurately represents that—one filled with poetry, emotion, and elegance.
Agency: AKQA
CD: Jefferson Liu
See it live: https://luxury.lutron.com/us/en/experience-lutron
Stories of Connection
Forward Together is an organization that helps parents and kids foster a stronger connection and better relationship.
This Emmy nominated campaign is based around real stories of parent-kid successes, both from the adults' and kids' perspectives. After each duo had been interviewed, I wrote the script and put together the story.
Agency: Lumenati Productions
Made for you (and them)
Having celiac disease doesn’t just affect the person who has it. It affects friends, family and partners.
Schär wanted to show that it’s a gluten-free ally to everyone, so we interviewed pairs who have had to navigate these challenges within their relationship.
Agency: Madwell
So many summer events involve food. Lots of delicious, gluten-filled food. For someone with celiac disease or a gluten intolerance, this can feel alienating. So Schär set out to change that.
To make sure everyone got the full summer, food-filled experience, we created our very own gluten-free food truck. We traveled to baseball games across the northeast handing out gluten-free versions of stadium staples.
What happens when you remove fees and friction to the world of cloud storage? Freedom. Multi-cloud freedom to be exact.
To launch Seagate’s new LYVE Cloud offering, we created this campaign that illustrates what it feels like when you no longer feel trapped by your cloud storage provider. We combined eye-catching images with lingo only those in the industry would truly understand to increase awareness and encourage new customers. Project included web and digital.
See it live: https://www.seagate.com/cloud/
If you’ve explored Colorado, you’ve probably heard of the Royal Gorge Bridge & Park. But in a state where beauty is everywhere, we needed to remind people why this spot is truly special.
So, we invited everyone to do one simple thing: Come Across. Because once you do, the views, rides, and landmarks will help you discover something personal—whether it’s connection, introspection, or just feeling alive.
To prove it, we brought in three Colorado artists—a singer-songwriter, a fashion designer, and a mixed-media artist—to spend a weekend at the bridge and create something inspired by their experience. We captured their journey from first impressions to final creations. The result? A stunning dress, a heartfelt song, and some eclectic paintings.
And instead of just another ad, we shared their real stories—letting their creativity do the talking. The artists even shared their process with fans in real time on social media, making the experience even more authentic.
The campaign gained 6 million impressions and boosted ticket sales by 16% year-over-year.
Awarded by:
The One Club for Creativity Denver - Silver, Broadcast Advertising
AAF Colorado Springs - Gold, Best of Show
HSMAI Adrian Award - Silver
ADs: Matt Sylvan, Parker Shea
Denver’s got it all—friendly vibes, epic outdoor adventures, and sunshine for days. To boost visits, we needed our creative to really highlight what makes this city pop. By showcasing Denver’s unique energy and inviting spirit, we inspired people to “Soak it all in” and experience everything this vibrant city has to offer.
AD: Dave Markes
A collection of half-finished campaigns that never made it to the real world, but were still a lot of fun to work on.
When I was first told we were pitching a tourism client, I was excited. I became less excited when I found out it was for Nebraska. Because selling a fly-over state, isn't exactly easy.
The campaign we ended up winning the pitch with, turned some of the states negatives into positives. Because when there's not a laundry list of things to see and do, you can really go wherever the wind takes you. And there's magic in that.
MANIFESTO:
Remember the days of childhood? When you had nothing to do and all the time to do it.
You didn’t have plans. You didn’t even know what an itinerary was. You just went where the day took you.
And it always took you to some pretty magical places.
Let’s to go back to those days.
Let’s frolic again. Imagine. Run free. Relish in the warm breeze of a lazy afternoon.
Feel the first drops of water that greet you as you jump in–head first.
Let’s laugh so hard we forget what made us laugh in the first place.
Let’s not stop exploring until the sun tells us to. And even then, let’s not listen.
Let’s go to a place where this is allowed. Encouraged. Where you play it by ear. Fly by the seat of your pants. Where you talk to locals. And locals talk kindly to you.
Let’s go to this place. This place called Nebraska.
Let’s go. And let go.
